Kuyini ukuyaluza - inkulumo-ze enobudlova noma isihluthulelo

ukukhangisa kwezepolitiki

Zombili lezi zinqubo esizichazile zihlose ukufeza izinhloso ezithile zezepolitiki, zombili ziqhutshwa yimibono. Kokubili inkulumo-ze nesiyaluyalu zihlelekile, zisebenza njengesisekelo sethiyori kanye nesendlela yokucabanga kwabantu abaningi. Zihlanganisa izingxenye ezingokomoya nezisebenzayo futhi ziyizixhumanisi zenqubo eyodwa (ukukhangisa kwezombusazwe). Le nqubo igxile ekuguquleni ukuziphatha (ukuyaluza) kanye nokwazi (inkulumo-ze) yabavoti.

Abantu ababeka phambili ukhetho lwabo lwezinhlangano ezizibusayo banentshisekelo empumelelweni yokugcina. Ukuze uqokwe, kufanele uziveze esidlangalaleni. Yingakho abaqokiwe bengakwazi ukwenza ngaphandle kokukhangisa kwezepolitiki. Kodwa njengoba sazi kusukela kwezomnotho, ukukhangisa kuhlale ku-subjective. Akulona iqiniso eliphelele futhi imvamisa ihaba izimpumelelo zikasopolitiki, emchaya kubavoti ngendlela ekahle, eqondile. Nokho, ulwazi olumayelana nawe lungenziwa esidlangalaleni hhayi kuphela ngokukhangisa kwezepolitiki. Ukuyaluza nenkulumo-ze kunquma ngokunembe kakhulu isenzo sophakanyiswayo. Uyini umehluko phakathi kwale miqondo?

Uma umkhankaso wangaphambi kokhetho lwenziwa phakathi nemihlangano yomuntu siqu nabavoti, ngokusabalalisa amapheshana, izincwajana zokukhangisa, ukulenga amabhanela emigwaqweni, khona-ke inkulumo-ze, njengomthetho, ihlanganisa ngenhloso yonke imidiya ekhona. Ithelevishini, izincwadi ezinyathelisiwe, kanye nezingosi ze-Internet kugcwele ukwaziswa okungangena ezingqondweni zabantu abaningi.

Ukusakaza inkulumo-ze

Ukuyaluza kuyinqubo ehlelekile. Ikhandidethi ngeke likwazi ukufinyelela futhi libe nentshisekelo kubo bonke abavoti ngesikhathi esisodwa. Udinga ukuya ezindaweni zokuvota futhi enze umsebenzi onenjongo lapho. Yingakho lonke iqembu labantu abaqeqeshwe ngokukhethekile lisiza oqokiwe emkhankasweni wokhetho. Kokubili ikomkhulu lomkhankaso kanye noqokiwe basebenzela ukufeza inhloso eyodwa.

Ukuyaluza

Ngakho-ke, sithole ukuthi ukukhankasa kuwumthelela oqondiswe kubavoti ukuze baguqule imikhuba yabo yokuziphatha. Ngokuphambene, inkulumo-ze iphishekela umgomo ojulile: ihloselwe ukuguqula ukwazi kwabavoti. Uma umkhankaso wenziwa ngokushesha ngaphambi kokhetho, ngaphandle kwalokho okubizwa ngokuthi usuku lokuthula - usuku lokugcina ngaphambi kokuvota, khona-ke inkulumo-ze inokugxila okubanzi. Umzamo wokushintsha ukwazi kwabantu abaningi, ukubaheha komunye noma komunye umkhuba wezombangazwe uhloselwe umbono wesikhathi eside. Ngakho, kunoma yiluphi ukhetho olulandelayo, abamele inhlangano yezombangazwe bangathola abalandeli abasha.

Inkulumo-ze, njengokuyaluza, ingumsebenzi ohlelekile. Kuyaphawuleka ukuthi inqubo isebenza kahle kakhulu uma ibekwe endaweni eyodwa futhi ihlelwe kahle. Ukungaguquguquki kungazibonakalisa emazingeni ahlukene, kodwa inkulumo-ze ibhekwa njengeyona ephumelela kakhulu, engakwazi ukuthinta nje kuphela ukuhlakanipha kwabantu, kodwa futhi nentando nemizwa yabo. Ngamanye amazwi, yonke imikhakha yolwazi lomuntu kufanele ithinteke.

Njengoba sesishilo, umkhankaso womuntu ozongenela ukhetho uvame ukuhloswe ngawo ukuguqula ukuziphatha kwabavoti. Umgomo wayo uwukuheha abavoti abaningi ngangokunokwenzeka ohlangothini lwayo ukuze ithole isibalo esidingekayo samavoti okhethweni. Ithuluzi eliphumelela kakhulu ekufinyeleleni umgomo imibono. Ngenxa yezizathu ezingokwengqondo, oqokiwe ukhetha iqembu lendlunkulu yakhe. Imibono ingasebenza njengesisekelo sendlela yokuyaluza noma inkulumo-ze. Ngezizathu zemibono abantu bayahlangana, bafune abalandeli nabalandeli. Ososayensi bezombangazwe baphikisa ngokuthi kokubili ekuyaluzeni nasekusakazeni inkulumo-ze, imibono yemibono iyisixhumanisi esiholayo, uhlobo lwesakhiwo esiphezulu. Lesi sigameko sisekelwe emoyeni nasekuqapheleni kwabavoti.
Ukuyaluza nenkulumo-ze

 

Ukhetho lwezinhlaka zikahulumeni, izifunda, izifunda kanye nezizimele zomasipala zibanjwa minyaka yonke ezweni lakithi.Abangenele ukhetho lwamasekela bahlela imihlangano nabavoti, bathembisa impilo engcono, baveze amaphutha ombuso okhona. Ngamunye wabo uzikhangisa, imibono yakhe, umkhuba wakhe wezombangazwe. Kule ncwadi engezansi, sizokhuluma ngokuthi kuyini ukukhankasela ukhetho.
Ukuyikhankasa

Isiyaluyalu nemisebenzi ye-propaganda iyingxenye yomkhankaso wokukhangisa. Ukuyaluza yithonya kubantu ngosizo lolwazi. Inhloso yawo wukuzama ukuguqula ukuziphatha kwabavoti. Umuntu ozongenela ukhetho noma abameleli bakhe banyakazisa abantu ukuthi beze esiteshini sokuvota futhi bavotele umuntu othile. Kodwa-ke, abavoti besimanje eRussia abakwenzi lutho. Ukuze kugqugquzelwe abantu ukuthi beze okhethweni, kubalulekile ukuthi kwenziwe yonke imizamo ngokwenza umkhankaso wokhetho onempumelelo.
Umkhankaso wokhetho

Imibono

Inkulumo-ze

Abantu abenza umsebenzi we-propaganda endlunkulu yomkhankaso baxhumene nomuntu ongenele ukhetho ngemibono efanayo. Kodwa-ke, kufanele baqonde kahle ukuziphatha koquqaba, bazame ukubikezela izinyathelo ezithile zabavoti, bakwazi ukuhlaziya ulwazi, ukucubungula nokuqonda imininingwane etholiwe, bangenise ngokufanelekile izimo ezithile zezombangazwe ezingqondweni zabantu. Njengoba ubona, umuntu ovela emgwaqweni akakwazi ukwenza umsebenzi onjalo. Lokhu kwenziwa abantu abaqeqeshwe ngokukhethekile.
Umkhankaso Wamakhandidethi

Kuyini ukuyaluza? Lokhu ukudalwa koshintsho. Lesi simo singabizwa ngokuthi ithonya, izwi, inkulumo-ze noma umkhankaso, kodwa zonke lezi zenzo zihloselwe ukudala ushintsho. Noma ngabe ukubiza ngani, noma ngabe uzama ukusindisa isikhungo somphakathi wasendaweni ekuvaleni noma ekunxenxeni ohulumeni, imikhankaso yokuzithandela neyomphakathi ekhankasela ukudala ushintsho oluhle emhlabeni.

umkhankaso

Ukushintsha umhlaba wangempela

Umthelela ushintsho lomhlaba wangempela oludalwe umkhankaso. Umehluko owenzayo ezimpilweni zabantu noma endaweni ezungezile. Kungani umkhankaso futhi kuyini ukuyaluza? Lokhu kungase kube indlela engcono kakhulu futhi ephumelela kakhulu yokufeza izinhloso zakho. Kunezizathu eziningi zokuthi kungani izinhlangano zokuzithandela kanye nezinhlangano zomphakathi zikhetha le ndlela ukuze zifeze umgomo wazo. Imikhankaso ingasiza ekuxazululeni umsuka wezinkinga zomphakathi, hhayi nje imiphumela yazo.

abantu abanezingqwembe

Ezinye izinhlangano zingase zithathe indlela ekabili: ziyakwazi ukuhlinzeka ngezinsiza ukuze zisekele abantu ababhekene nenkinga ethile, kanye nokuthatha isinyathelo sokulungisa umsuka wenkinga. Isibonelo kungaba inqubomgomo kahulumeni noma isinqumo. Ukubamba imicimbi enjalo kungadonsela ukunaka ezindabeni ezintsha ezingakaphakanyiswa abenzi bezinqubomgomo. Ngenxa yokuthi izinhlangano zokuzithandela nezisekelwe emphakathini ngokuvamile zisondelene kakhulu nabasebenzisi besevisi nabazuzi, izinhlangano zingasebenzisa ulwazi lwazo ukuze zigqamise lezi zinkinga.

abantu abaningi

izwi elihlangene

Umkhankaso ungasiza ukunikeza izwi kulabo abangenawo, noma uhlanganise amazwi ahlukene ukuze wakhe umbono oyiqoqo. Imikhankaso ingaholela ekushintsheni kwezenhlalakahle kanye nokuhlinzekwa kwezinsiza zikahulumeni, izinsizakalo kanye nezinzuzo ezinkulu ngokuphindwe kaningi kunezinsiza ezisetshenziselwa ukukhankasa. Izinyathelo ezinjalo ngezinye izikhathi ziwukuphela kwesenzo esingenzeka, ikakhulukazi lapho isikali senkinga sikhulu noma singenakuxazululwa ngaphandle kokungenelela kombuso.

Ubani ongakhankasa? Noma ubani, ungaba umzali ofuna ukulondoloza ipaki lendawo konjiniyela abazimele; noma inhlangano yamazwe ngamazwe yamalungelo abantu ephonsela inselelo ukuba semthethweni kwemithetho emelene nobuphekula. Abanye ababambiqhaza bangabasebenzi, kodwa iningi labo ngamavolontiya akhethe ukusiza ukuthuthukisa isimo.

yini ekhankasayo

Imfuneko eyisisekelo ye-agitator enhle

Ziningi izindlela ezihlukene zokukhankasa, kodwa ukuzibophezela nothando ngembangela noma udaba kuyisidingo esidingekayo kumsakazi omuhle we-propagandist.

isiyaluyalu sikamongameli

Kuyini ukuyaluza?

Umkhankaso uhlanganisa ukunaka komphakathi ukuze kuzuzwe izinjongo zenhlalo, ezombusazwe noma ezohwebo. Lezi uchungechunge lwemisebenzi ehloselwe ukuthonya izinqubomgomo nezinqubo zezinhlangano zikahulumeni noma ezizimele. Ukukhankasa kusiza ukukhombisa ukuthi akuyona inhlangano yakho kuphela, kodwa amalungu omphakathi, abavoti, kanye nabathengi abakhathalelayo ngalolu daba.

Umkhankaso oyimpumelelo ukhombisa ukukhathazeka kwenani elikhulu lomphakathi. Lokhu kuphikiswa komphakathi kungalimaza isithunzi sikahulumeni (kanye namathuba abo okuphinde bakhethwe) noma isabelo semakethe yenkampani (inani layo lesabelo). Kuyini ukuyaluza? Kuyinjini yoshintsho emphakathini engagcini nje ngokukwazisa umphakathi ngodaba oluthile, kodwa futhi ewugqugquzela ukuthi ukhulume futhi wenze izinto ezisekela ushintsho. Uma usufinyelele inqwaba ebucayi ekusekeleni inkinga yakho, unethuba loshintsho oluhlala njalo.

inkulumo-ze ebonakalayo

Ukumela ushintsho

Ukuqwashisa ngenkinga akufani nokugqugquzela ushintsho. Ukuqwashisa ngale nkinga kuyisinyathelo sokuqala kuphela enqubweni yokuxoxisana. Abantu abaningi sebeyazi, kodwa abamane bacabangele udaba olubalulekile ngokwanele ukuba baluthathele izinyathelo. Ukuze uguqule ngempela izimpilo, kufanele uhambise abantu ngaphezu “kokuqwashisa”, udale umuzwa wokuphuthuma nesidingo soshintsho, futhi ubasize babone ngeso lengqondo ikusasa elisha futhi ubanikeze amandla okudlala indima yabo oguqukweni.

Kuyini ukuyaluza? Lona umsebenzi wokugqugquzela onciphisa ukugxila ekwenzeni abantu benze okuthile okuzoholela ekushintsheni. Umphakathi uzungezwe yizo zonke izinhlobo zezinkinga, ngakho-ke umxoshi omuhle udinga ukuwenza ubone ukuthi udaba lubalulekile futhi luyaphuthuma ukuze awugqugquzele ukuthi uthathe izinyathelo.

Kungase kudingeke ukunikeza amakhono nezinsiza abantu abazozidinga ukuze bathathe isinyathelo. Isibonelo, unganikeza ukuqeqeshwa kwezishoshovu, izinto eziyisethenjwa ezisebenzayo (ukukhankasela okubukwayo), ukwaziswa ngaphambi kwanoma yimuphi umhlangano, isampula yezincwadi abangazijwayeza, incwadi yezikhalazo okudingeka bayisayine, noma uhlu lwemisebenzi abangayenza.

yini ekhankasayo

Ukuhlanganisa umphakathi

Imikhankaso ingachazwa njengesenzo esihleliwe ezindabeni ezithile zokushintsha izinqubomgomo nokuziphatha kwezikhungo noma amaqembu athile omphakathi. Inkulumo-ze ingahluka kakhulu, isibonelo, ukuyaluza kukamongameli kuhloswe ukumkhetha ngabantu. Lokhu kungase kube uchungechunge lwemisebenzi ehlobene eklanyelwe ukuzuza umphumela othile womkhankaso wakhe wokhetho.

Kungaba umbhikisho, iphromoshini, inkambo ehleliwe yokusebenza eklanyelwe ukufeza izinjongo ezithile ekukhangiseni, ubudlelwano bomphakathi, ukuthuthukiswa kwekhwalithi, ukukhiqizwa kwemali engenayo, izindinganiso zokuphepha, nokunye.

Ukwengeza, abantu abahilelekile ezenzweni-ze ngokuqondile endlunkulu yokhetho lwabazokhethwa kumele babe nolwazi olubalulekile namakhono emkhakheni wokuthola ulwazi, ukuqonda kwawo okwengeziwe, ukuhlaziya nokucubungula. Ngaphezu kwalokho, kufanele bakwazi ukwethula izimo ezithile zezombusazwe kanye nemibono emiqondweni yabantu, okungewona umsebenzi wabaphehli. Ngakho-ke, ngisho nomuntu ongenalo ukuqeqeshwa okukhethekile uzokwazi ukubhekana nokuyaluza, kodwa abantu abaqeqeshiwe kuphela abazokwazi umsebenzi emkhakheni we-propaganda.

Izinhlobo zokukhankasela ukhetho

Ngakho-ke, ukuyaluza bekulokhu futhi kuseyizindlela ezibaluleke kakhulu zomzabalazo wezepolitiki kanye nemfundo yezepolitiki yezakhamizi. Umkhankaso womkhankaso ocatshangelwe kahle awunakwenzeka ngaphandle kwendlela ehlukanisiwe ezingxenyeni ezihlukahlukene zabantu ezihlukile komunye nomunye ngokwemibandela yamasiko, umsebenzi kanye nokubuka umhlaba. Ukuphumelela kokuyaluza ngokuqondile kuncike ekuhlakanipheni kwayo, ekubonakaleni nasekuqineni kwayo, kanye nasemandleni e-agitator ukudlulisa ngesineke nangokungacacile isikhundla sakhe kubantu.

  • Ukusetshenziswa kokukhangisa kwangaphandle (emgwaqweni). Ukukhangisa kwangaphandle, okubekwe hhayi emigwaqweni kuphela, kodwa nakwezinye izindawo zomphakathi, njengezinkundla zezemidlalo, izitolo ezinkulu, iziteshi ze-metro, kukuvumela ukuba udlulisele imibono ethile kuzakhamuzi ngendlela elula futhi engabonakali, kuyilapho ngesikhathi esifanayo uchaza kubo isikhundla. amaqembu athile noma izinhlangano zomphakathi.

Izibonelo zokukhankasa

  • ukubamba imihlangano nabavoti, imibuthano namamashi, ukwethula umkhankaso kwabezindaba (emsakazweni nakumabonakude, emaphephandabeni nakomagazini);
  • Umkhankaso oqondisiwe. Ngokukhuthazwa okuqondile kwezombangazwe, abazongenela ukhetho bathola ithuba lokudlulisela imibono yabo kuzithameli ezithile, le mibono engaba seduze futhi iqondakala kuzo. Lolu hlobo lokukhankasa aluvumeli kuphela ukusebenza ngqo nezilaleli zomuntu okhethiwe, kodwa futhi nokufunda, ukuqhuba inkhulumomphendvulwano emibili nabantu.

Igama elithi "usuku lokuthula" lihlobene ngokuqondile nokukhankasela ukhetho. Usuku lokuthula lubizwa ngokuthi usuku olwandulela usuku lokuvota, lapho umthetho uvimbela noma yikuphi ukukhankasa. Lokhu kuvinjelwa kusebenza kuzo zonke izinhlobo zemisebenzi yokukhankasa - ngosuku lokuthula, abasakazi amavidiyo abantu abazongenela ukhetho kumabonakude, abawashicileli amaphephandaba namapheshana anezinhlelo zabo, ababambe izinkulumo-mpikiswano nemihlangano nabavoti, bahlakaze ukukhangisa kwangaphandle okunikezelwe kubo. okhethweni futhi kukhishwe izingqwembe zomkhankaso, kusale kuphela lezo ezinamathiselwe emaflaya odongeni. Ukuvinjelwa kokukhankasa kuyasuswa ngokushesha ngemva kokuvalwa kwesikhungo sokugcina sokuvota.

  • ukusetshenziswa kwamathuluzi okukhangisa angaphandle, isibonelo, ukubeka ulwazi kumabhanela, amabhodi ezikhangiso kanye neziqapha zasemgwaqweni;

Umehluko phakathi kwesiyaluyalu nenkulumo-ze

Umgomo oyinhloko woSuku Lokuthula uwukunikeza abavoti ilungelo lokuzikhethela ngokwabo endaweni ezolile nenethezekile, engenakho ukucindezelwa kwengqondo. Ukuvinjelwa kokushicilelwa kwezinhlolovo zesayensi yezokuhlalisana kwabantu ezinezilinganiso zabazokhethwa ngosuku lokuthula kunomgomo ofanayo.

Ngaphezu kwalezi zindlela zokukhankasa ezibalwe ngenhla, ukusetshenziswa kwezindlela ezifakazelwe nezivivinywe isikhathi ezinjengokuqhuba imibuthano, imibhikisho, amaphikethi neminye imicimbi yomphakathi ngokubamba iqhaza kwalowo ongenele ukhetho kanye nabangabavoti bakhe nakho kuletha amaphuzu engeziwe okhethweni.

  • Ukukhankasa kwabezindaba. Lolu hlobo lokukhankasa lusetshenziswa kakhulu phakathi nemikhankaso yokhetho kunoma yiliphi izinga, endaweni kanye nekazwelonke. Inzuzo yayo ebaluleke kakhulu futhi engangabazeki ikhono lokufinyelela izethameli eziningi, ngesikhathi esifanayo ukwakha kuyo umqondo odingekayo mayelana nekhandidethi ethile, iqembu noma inhlangano.
  • Ukuvela esidlangalaleni kwamakhandidethi phambi kwezithameli eziningi. Yilolu hlobo lokukhankasa oluhlale lubhekwa njengolusebenza kahle kakhulu, njengoba ikhono lokuxhumana nabalaleli bakho, ukudlulisela imicabango yakho kanye nemibono yakho kubo, kuyingxenye ebalulekile yesithombe sanoma yimuphi usopolitiki ophumelelayo. Imininingwane ebalulekile yenkulumo eyimpumelelo ukungabikho kokuhlaselwa komphakathi kanye nezitatimende ezihlambalazayo enkulumweni yomkhankaso isikhulumi esiyenza ngokumelene nezimbangi zakhe eziqondile.

"Usuku Lokuthula"

  • ukusebenza nabavoti ngocingo, ukwenza ukuvota, ukuqoqa ulwazi, ukwenza izilinganiso, njll.;

Njengomthetho, ukukhankasa kuthathwa njengengxenye yenqubo yokuqhuba umkhankaso wokhetho. Imisebenzi esemqoka yokukhankasa ihlanganisa ukukhuthaza abantu ukuthi babambe iqhaza okhethweni kanye nokwandisa isibalo esiphelele sezakhamizi ezize eziteshini zokuvota, izici zayo eziyisibopho zihlanganisa izinkulumo zomkhankaso ezithinta inhliziyo nezikholisayo ezithinta izethameli eziningi. Iqhaza elibalulekile empumelelweni nasekuphumeleleni komkhankaso lidlalwa umthamo wokuxhaswa kwawo ngezimali, kanye nokusetshenziswa kobuchwepheshe besimanje, okuhlanganisa imikhankaso yokukhangisa ebonakalayo emithonjeni yezindaba kanye ne-inthanethi, ukusatshalaliswa kwezinto zomkhankaso emgwaqweni, imihlangano eqondile. kwamakhandidethi anabavoti, njll.

  • ukukhankasa ku-inthanethi, okuhlanganisa nezinkundla zokuxhumana ngokubeka ukukhangisa kwengqikithi lapho nokudala imiphakathi enezihloko;
  • Ukukhankasa abavoti emigwaqweni. Lolu hlobo lokukhankasa lusiza lowo ongenele ukhetho ukuba adlulisele isikhundla sakhe kubantu okuthi, ngenxa yezizathu ezithile, bangakwazi ukuya naye emihlanganweni, futhi bangalitholi ithuba lokufunda izinto zomkhankaso ezifakwe kwabezindaba ne-Internet isikhathi eside. Kulokhu, ongenele ukhetho kanye nabameleli bakhe kumele bona ngokwabo beze kubavoti babo abangase babe ngabavoti.

Ukuyaluza kuwumsebenzi onenjongo wethonya lezombangazwe emiqondweni yabantu, inhloso yawo enkulu ukunxenxa umuntu ukuthi enze izenzo ezithile zemvelo yepolitiki. Umkhankaso ungenziwa kokubili ngomlomo nangokubhala. Kusukela kwisiLatini, igama elithi "agitatio" lingahunyushwa ngokuthi "ukusetha ukunyakaza", eRussia leli gama laqala ukusetshenziswa kusukela phakathi nekhulu leshumi nesishiyagalolunye.

  • Ukusatshalaliswa kwamapheshana. Lolu hlobo lokukhankasa luyingxenye ephoqelekile yanoma yimuphi umkhankaso wokhetho, sekuyisikhathi eside lizibonakalisa njengendlela ethembekile, ethengekayo, engabizi futhi ephumelelayo yomzabalazo wokhetho.
  • ukubamba iqhaza kwabazongenela ukhetho kanye nabameleli babo emisebenzini yokusiza umphakathi, inhlangano yamakhonsathi, imibukiso kanye neminye imicimbi yomphakathi;

Njengoba kusobala kulokhu okungenhla, imisebenzi yokukhankasa ihlanganisa ukushintsha imikhuba yokuziphatha yomvoti ngesikhathi somkhankaso othile wokhetho, kuyilapho inkulumo-ze izibekela umsebenzi omkhulu wokushintsha uquqaba, ukwazi ngokuhlanganyela kwabantu. Lokhu kusho omunye umehluko obalulekile phakathi kwenkulumo-ze nemikhankaso, okungukuthi, isikhathi sale mikhankaso: ukukhankasa kunqunyelwe esikhathini sangaphambi kokhetho, futhi inkulumo-ze ingaba nomthelela kubantu iminyaka eminingi. Ngaphezu kwalokho, ngokungafani nokukhankasa, okuvame ukwenziwa mathupha nezakhamizi, umsebenzi we-propaganda uvame ukwenziwa ku-inthanethi, kuthelevishini nasemithonjeni yezindaba, njengoba umgomo wawo oyinhloko uwukufinyelela izethameli ezibanzi nezihlukene kakhulu ngangokunokwenzeka.

Njengoba kushiwo ngenhla, umkhankaso ungenziwa ngomlomo, ubhalwe noma uqhutshwe ngendlela yokuxhumana bukhoma. Ake sibhekisise indlela ngayinye yesimanje yokuphatha kwayo:

Izibonelo ezivame kakhulu zethonya lomkhankaso zihlanganisa:

  • ukuhlela izinkulumo zabaqokelwe kanye nabameleli babo phambi kwezilaleli eziningi, ukubamba imihlangano nabasebenzi bamabhizinisi ezimboni, izisebenzi zezempi, abafundi nothisha, njll.

Izinhlobo zokukhankasa ezingajwayelekile kakhulu zihlanganisa ukuhlelwa kwamakilabhu okhetho. Ngokwehlukana, kufanelekile ukusho i-PR emnyama, engavamile, kodwa ingasetshenziswa ama-agitators angenangqondo ngezinhloso zabo.

  • ukusatshalaliswa kwamapheshana namaphosta emgwaqweni, i.e. ukwenza umkhankaso obonakalayo;

 

Izimpi zolwazi ezweni lanamuhla ziqhutshwa ngezindlela ezimbili, lapho umuntu angakwazi ukuhlukanisa kalula abaphikisi komunye nomunye.

 

Kungani iRussia izohlale inqoba iNtshonalanga empini yolwazi?

 

Ukuze uphendule lo mbuzo, cabangela amagama amabili: "inkulumo-ze" kanye "nokuyaluza". Umehluko phakathi kwabo ukuthi inkulumo-ze ihloselwe izitha futhi iqukethe i-disinformation, okungukuthi, imizamo enengqondo yokukhohlisa isilaleli, umbukeli noma umfundi. Ukuyaluza, ngakolunye uhlangothi, kungase kuqukathe okunganembile noma amaphutha, kodwa akuqukethe umzamo oqotho wokukopela, ukukhohlisa, noma ukukopela noma ubani.

 

Manje, amazwe entando yeningi, njengomthetho, awalokothi ahlanganyele inkulumo-ze. Ukuthi nje ingqikithi yala mazwe iphambene namanga. Isibonelo, ukusakazwa kwe-Radio Liberty (eyaziwa njenge-ejenti yangaphandle e-Russian Federation) noma i-Radio Marty ingabizwa ngokuthi isiyaluyalu. Kodwa ukudlulisela kwabo akukwazi ukubizwa ngokuthi inkulumo-ze.

 

Umbuso wobushiqela unamanga ngokwemvelo. Inkulumo-ze kubo iyisimo esingokwemvelo ngisho nesimo sokuba khona. Ngakho-ke, ubushiqela busebenza kahle kakhulu futhi busebenza kahle kuyinkulumo-ze. Njengomthetho, inkulumo-ze yabo iqondiswe kokubili kubantu bakubo kanye namazwe entando yeningi aseNtshonalanga (awabona njengosongo ebukhoneni babo).

 

Ngokungafani nokuyaluza, inkulumo-ze ivame ukusebenza kakhulu, njengoba ithinta imizwelo yabantu kanye nokunganaki kwabo.

 

Noma yimuphi umuntu ohluzekile ofunda ukuphawula ezinkundleni zokuxhumana uyaqonda ngokushesha ukuthi noma yiziphi izinkundla zezingxoxo zigcwele ama-troll aseRussia. Njengomuntu okwazi ukufunda isiNgisi, iSpanishi nesiJalimane, lokhu ngikubona ezingxenyeni ezihlukene zezilimi futhi. Engxenyeni yabakhuluma iSpanishi, ingxenye ebaluleke kakhulu yenkulumo-ze yaseCuba / yaseVenezuela nayo izwakala.

 

Kuleli butho labashisekeli benkulumo-ze, kufanele futhi sengeze abantu abakholelwa ngobuqotho ukuthi iRussia iyisizinda somhlaba senkululeko kanye ne-conservatism enempilo. Ngakho-ke cabanga, ngokwesibonelo, izishoshovu zamaqembu aphiko lwesokudla e-Europe. Ama-ultra-leftists, ngakolunye uhlangothi, abheka iRussia isigxobo esinamandla sokuphikisana nenqaba yonxiwankulu - iMelika. Bona, ngokwengxenye enkulu, abakhokhelwanga ama-propagandist futhi abaxhumanisi imisebenzi yabo nezinsizakalo ezikhethekile zaseRussia, kodwa ngokufanelekile bafaka isandla emzabalazweni wolwazi neNtshonalanga, namagugu aseNtshonalanga.

 

Lesi simo esidabukisayo, lapho ubushiqela (obuholwa yiRussia) bubusa kakhulu empini yolwazi, cishe ngeke bushintshe sibe ngcono esikhathini esizayo esibonakalayo. Futhi lokhu kudabukisa kakhulu.

 

Nokho, ngangingeke ngiwele ekuphelelweni ithemba. Okokuqala, imibono nezindinganiso zaseNtshonalanga zikhanga kakhulu esintwini kangangokuthi maduze bazowina emhlabeni wonke, ngisho noma kungekho muntu ozisakaza ngonembeza. Ngalokhu ngiyaqiniseka. Ngeshwa, ngenxa yezizathu eziningi, imibuso yentando yeningi yaseNtshonalanga manje isisenkingeni ethile. Kodwa lokhu kuyinto yesikhashana. Okwesibili, amazwe aseNtshonalanga asenayo inketho yokuhlela umsebenzi wenkulumo-ze oqondiswe kubushiqela. Futhi lokhu kuncike ekutheni kukhona yini abantu ebuholini bamazwe aseNtshonalanga abayiqondayo ingozi evela kuziphathimandla zaseRussia futhi balungele ukuchazela izishayamthetho ngesidingo sokuxhasa ngezimali iziteshi zomsakazo nezethelevishini ezengeziwe ezifana neRadio Liberty, iRadio Marty, njll., kanye nezingosi ze-inthanethi ezinolwazi oluhambisanayo.

 

 

Uthole iphutha embhalweni? Yikhethe bese ucindezela u-ctrl+enter

 

Kuyini ukuyaluza? Lokhu ukudalwa koshintsho. Lesi simo singabizwa ngokuthi ithonya, izwi, inkulumo-ze noma umkhankaso, kodwa zonke lezi zenzo zihloselwe ukudala ushintsho. Noma ngabe ukubiza ngani, noma ngabe uzama ukusindisa isikhungo somphakathi wasendaweni ekuvaleni noma ekunxenxeni ohulumeni, imikhankaso yokuzithandela neyomphakathi ekhankasela ukudala ushintsho oluhle emhlabeni.

umkhankaso

Ukushintsha umhlaba wangempela

Umthelela ushintsho lomhlaba wangempela oludalwe umkhankaso. Umehluko owenzayo ezimpilweni zabantu noma endaweni ezungezile. Kungani umkhankaso futhi kuyini ukuyaluza? Lokhu kungase kube indlela engcono kakhulu futhi ephumelela kakhulu yokufeza izinhloso zakho. Kunezizathu eziningi zokuthi kungani izinhlangano zokuzithandela kanye nezinhlangano zomphakathi zikhetha le ndlela ukuze zifeze umgomo wazo. Imikhankaso ingasiza ekuxazululeni umsuka wezinkinga zomphakathi, hhayi nje imiphumela yazo.

abantu abanezingqwembe

Ezinye izinhlangano zingase zithathe indlela ekabili: ziyakwazi ukuhlinzeka ngezinsiza ukuze zisekele abantu ababhekene nenkinga ethile, kanye nokuthatha isinyathelo sokulungisa umsuka wenkinga. Isibonelo kungaba inqubomgomo kahulumeni noma isinqumo. Ukubamba imicimbi enjalo kungadonsela ukunaka ezindabeni ezintsha ezingakaphakanyiswa abenzi bezinqubomgomo. Ngenxa yokuthi izinhlangano zokuzithandela nezisekelwe emphakathini ngokuvamile zisondelene kakhulu nabasebenzisi besevisi nabazuzi, izinhlangano zingasebenzisa ulwazi lwazo ukuze zigqamise lezi zinkinga.

abantu abaningi

izwi elihlangene

Umkhankaso ungasiza ukunikeza izwi kulabo abangenawo, noma uhlanganise amazwi ahlukene ukuze wakhe umbono oyiqoqo. Imikhankaso ingaholela ekushintsheni kwezenhlalakahle kanye nokuhlinzekwa kwezinsiza zikahulumeni, izinsizakalo kanye nezinzuzo ezinkulu ngokuphindwe kaningi kunezinsiza ezisetshenziselwa ukukhankasa. Izinyathelo ezinjalo ngezinye izikhathi ziwukuphela kwesenzo esingenzeka, ikakhulukazi lapho isikali senkinga sikhulu noma singenakuxazululwa ngaphandle kokungenelela kombuso.

Ubani ongakhankasa? Noma ubani, ungaba umzali ofuna ukulondoloza ipaki lendawo konjiniyela abazimele; noma inhlangano yamazwe ngamazwe yamalungelo abantu ephonsela inselelo ukuba semthethweni kwemithetho emelene nobuphekula. Abanye ababambiqhaza bangabasebenzi, kodwa iningi labo ngamavolontiya akhethe ukusiza ukuthuthukisa isimo.

yini ekhankasayo

Imfuneko eyisisekelo ye-agitator enhle

Ziningi izindlela ezihlukene zokukhankasa, kodwa ukuzibophezela nothando ngembangela noma udaba kuyisidingo esidingekayo kumsakazi omuhle we-propagandist.

isiyaluyalu sikamongameli

Kuyini ukuyaluza?

Umkhankaso uhlanganisa ukunaka komphakathi ukuze kuzuzwe izinjongo zenhlalo, ezombusazwe noma ezohwebo. Lezi uchungechunge lwemisebenzi ehloselwe ukuthonya izinqubomgomo nezinqubo zezinhlangano zikahulumeni noma ezizimele. Ukukhankasa kusiza ukukhombisa ukuthi akuyona inhlangano yakho kuphela, kodwa amalungu omphakathi, abavoti, kanye nabathengi abakhathalelayo ngalolu daba.

Umkhankaso oyimpumelelo ukhombisa ukukhathazeka kwenani elikhulu lomphakathi. Lokhu kuphikiswa komphakathi kungalimaza isithunzi sikahulumeni (kanye namathuba abo okuphinde bakhethwe) noma isabelo semakethe yenkampani (inani layo lesabelo). Kuyini ukuyaluza? Kuyinjini yoshintsho emphakathini engagcini nje ngokukwazisa umphakathi ngodaba oluthile, kodwa futhi ewugqugquzela ukuthi ukhulume futhi wenze izinto ezisekela ushintsho. Uma usufinyelele inqwaba ebucayi ekusekeleni inkinga yakho, unethuba loshintsho oluhlala njalo.

inkulumo-ze ebonakalayo

Ukumela ushintsho

Ukuqwashisa ngenkinga akufani nokugqugquzela ushintsho. Ukuqwashisa ngale nkinga kuyisinyathelo sokuqala kuphela enqubweni yokuxoxisana. Abantu abaningi sebeyazi, kodwa abamane bacabangele udaba olubalulekile ngokwanele ukuba baluthathele izinyathelo. Ukuze uguqule ngempela izimpilo, kufanele uhambise abantu ngaphezu “kokuqwashisa”, udale umuzwa wokuphuthuma nesidingo soshintsho, futhi ubasize babone ngeso lengqondo ikusasa elisha futhi ubanikeze amandla okudlala indima yabo oguqukweni.

Kuyini ukuyaluza? Lona umsebenzi wokugqugquzela onciphisa ukugxila ekwenzeni abantu benze okuthile okuzoholela ekushintsheni. Umphakathi uzungezwe yizo zonke izinhlobo zezinkinga, ngakho-ke umxoshi omuhle udinga ukuwenza ubone ukuthi udaba lubalulekile futhi luyaphuthuma ukuze awugqugquzele ukuthi uthathe izinyathelo.

Kungase kudingeke ukunikeza amakhono nezinsiza abantu abazozidinga ukuze bathathe isinyathelo. Isibonelo, unganikeza ukuqeqeshwa kwezishoshovu, izinto eziyisethenjwa ezisebenzayo (ukukhankasela okubukwayo), ukwaziswa ngaphambi kwanoma yimuphi umhlangano, isampula yezincwadi abangazijwayeza, incwadi yezikhalazo okudingeka bayisayine, noma uhlu lwemisebenzi abangayenza.

yini ekhankasayo

Ukuhlanganisa umphakathi

Imikhankaso ingachazwa njengesenzo esihleliwe ezindabeni ezithile zokushintsha izinqubomgomo nokuziphatha kwezikhungo noma amaqembu athile omphakathi. Inkulumo-ze ingahluka kakhulu, isibonelo, ukuyaluza kukamongameli kuhloswe ukumkhetha ngabantu. Lokhu kungase kube uchungechunge lwemisebenzi ehlobene eklanyelwe ukuzuza umphumela othile womkhankaso wakhe wokhetho.

Kungaba umbhikisho, iphromoshini, inkambo ehleliwe yokusebenza eklanyelwe ukufeza izinjongo ezithile ekukhangiseni, ubudlelwano bomphakathi, ukuthuthukiswa kwekhwalithi, ukukhiqizwa kwemali engenayo, izindinganiso zokuphepha, nokunye.


0 replies on “Kuyini ukuyaluza - inkulumo-ze enobudlova noma isihluthulelo”

Leave a Reply

Your email address will not be published. Required fields are marked *